Mission Statement:

"To be a steady supplier of quality fresh produce to our customers"

Khet-Se Agriproduce India Private Ltd., a 50/50 joint venture company of Tata Chemicals Limited (TCL) and Total Produce, Ireland.

TCL Established in 1939 at Mithapur, and part of the US$ 28.8 B Tata Group, today is the second largest producer of Soda Ash in the world with manufacturing facilities across four continents. TCL is the pioneer and market leader in the branded, iodised salt segment. TCL is also India's leading manufacturers of urea and phosphatic fertilisers. Its urea plant at Babrala is the country's most energy efficient fertiliser unit and produces 12% of the country's urea output in the private sector. Phosphatic fertilisers are manufactured at its plant in Haldia.

Total Produce is one of the leading operators within the European general produce sector. The group generates a turnover in excess of EUR 2 billion, has almost 3,900 employees and trades from more than 80 facilities throughout Europe with operations in Ireland, the United Kingdom, Sweden, Denmark, Spain, Italy, Holland, Belgium, France, the Czech republic and Slovakia. The company also has an operation in India. The group is comprised of the general produce business, which was demerged from Fyffes Plc on 30 December 2006. Shares in Total Produce were admitted to trading on the IEX and AIM markets of the Dublin and London stock exchanges on the 2nd January 2007.

Khet-Se Agriproduce will bridge the gap between producer and end consumer, which will significantly increase efficiencies, improve shelf-life and reduce product loss in the supply chain. It will help Indian farmers to improve their incomes and develop the skills needed to raise the quality of Indian farm produce.

Khet-Se Agriproduce will first establish facilities in two centres in the north and west of the country network. Operations of its 1st such centre has been started, which will cater to the requirements of Ludhiana and Patiala. This distribution centre has the facility of sorting, grading and packing of all fresh produce; 4 Ripening Chambers of 10 MT capacity each (to ripen fruits like Banana) and 4 Cold Storages of 25 MT each.

The company plans in due course, to expand this network across India. Khet-Se will be bringing about a change in the way the fresh produce category operates by targeting the small fruit and vegetable retailer through its conveniently located wholesale stores. It will only cater to registered B2B customers such as small retailers, organised retailers the institutional segments comprising of hotels, restaurants and caterers. Khet-Se offers the benefit of hygienically handled, high quality produce which is delivered absolutely fresh to its B2B customer segments.